Seeing the big signs and online ads that say “Going Out of Business! Everything Must Go!” can be tempting, but these sales aren’t always what they seem.
Fake “online sale” websites:
Scammers create fake websites advertising clearance sales, pretending to be popular brands. You place an order, get a tracking number but nothing arrives. Others may send cheap knockoffs instead of advertised products.
Misleading marketing:
Not all these sales are scams, but even legitimate store closures don’t always offer the deals they promise. Many retailers hire third-party liquidators who mark up prices before discounting them or stretch out sales for months. Some businesses advertise closures indefinitely to pressure shoppers.
Shop smart by looking up the business on BBB.org. Verify websites by checking URL spellings and look for “https://.” Use a credit card for fraud protection. Compare prices before buying to make sure the “deal” is real.
These simple steps and Better Business Bureau insights can help you make better buying choices, keeping your money safe — even when the deal looks really good!
BETTER BUSINESS BUREAU GREAT WEST + PACIFIC (nonprofit)
800-460-0910 | info@thebbb.org | thebbb.org
Ad or company clarification: bbb.org
Report a scam: bbb.org/scamtracker
File a complaint: bbb.org/file-a-complaint
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