Advertise with Generations Magazine
GENERATIONS MAGAZINE is the only resource publication devoted to Hawai‘i’s mature readership. In each issue, GM offers informative articles and resources, and valuable advertisement. Since the first baby boomers reached 65 years old in 2011, there’s been a rapid increase in the size of the senior population, which has grown by over a third. No other age group has seen such a fast increase. Baby boomers and their extended families have created an unprecedented demand for information, products and services. Take the opportunity to advertise your business in the only magazine serving this expanding demographic.
DISTRIBUTION
- More than 25,000 copies are distributed every two months statewide.
- Distribution points include drugstores, supermarkets, restaurants, libraries, bookstores, medical facilities, senior clubs and hui, retirement and activity centers, and assisted living facilities (a complete list of distribution points is available here).
- 5,000 complimentary copies are delivered to professionals in service to seniors, including doctors, physical therapists, dentists, pharmacists, clinics, attorneys and CPAs, and more.
- Nearly 1,000 readers subscribe in the state and on the mainland.
- The magazine is also distributed at annual educational events.
ONLINE
- Current & past issues: An archive of all issues since 2010.
- Facebook: www.facebook.com/genmag808
- TV episodes: Archived for your additional research and education.
- Radio podcasts: Continuously produced with experts in the senior field
2021 Advertising Rates & Specs
(Rev. September, 2020)
Bi-Monthly Rates Per Insertion*
*plus State of Hawaii General Excise Tax (Full Color or B/W).Size | 1x | 3x | 6x |
---|---|---|---|
Full-Page | 2800 | 2300 | 2030 |
1/2 (H) | 1800 | 1400 | 1100 |
Strip (H) | 1300 | 1050 | 850 |
1/4 (V) | 1100 | 950 | 650 |
Coupon (H) | 800 | 550 | 350 |
Covers (includes 4-color, bleed and premium position charges) | |||
Back Cover | 3300 | 3000 | 2800 |
Inside Front Cover | 3100 | 2700 | 2400 |
Inside Back Cover | 3000 | 2500 | 2300 |
Special Advertising Requests
Special advertising sizes and promotions are available upon request. Contact the publisher/editor, Percy Ihara for details. A lead time of one issue is required.
2020-21 Schedule
Note: To stay on distribution schedule, dates are absolute with no extensions.Issue | Closing Date | Ads Due | Distribution |
---|---|---|---|
Dec/Jan 2021 | Sept 11, F | Oct 12, M | Dec-Week 2 |
Feb/Mar | Nov 20, F | Dec 14, M | Feb-Week 2 |
Apr/May | Jan 22, F | Feb 15, M | April-Week 2 |
June/July | March 19, F | April 12, M | June-Week 2 |
Aug/Sept | May 21, F | June 14, M | August-Week 2 |
Oct/Nov | July 23, F | Aug 16, M | Oct-Week 2 |
Dec/Jan 2022 | Sept 17, F | Oct 11, M | Dec-Week 2 |
NOTE: To stay on distribution schedule, dates are absolute with no extensions. |
Advertisement Sizes
Note: Sizes reflect trim size. Those that bleeds, 1/8” MUST be added to all sides.Description | Width x Depth | Decimal |
---|---|---|
Trim* (*Live area is 1/4" in from the trim) | 8-1/8 x 10-7/8 | 8.125 x 10.875 |
Full-Page Bleed* (*IMPORTANT: Must add bleeds to your file = 1/8" to all sides) | 8-1/8 x 10-7/8 | 8.175 x 10.875 |
Full-Page | 7-1/4 x 10 | 7.25 x 10 |
1/2 (H) Bleed* (*IMPORTANT: Must add bleeds to your file = 1/8" to all sides) | 8-1/8 x 5-1/2 | 8.125 x 5.5 |
1/2 (H) | 7 x 4-11/16 | 7 x 4.6875 |
Strip Bleed* (*IMPORTANT: Must add bleeds to your file =1/8” to all sides) | 8-1/8 x 2-9/16 | 8.125 x 2.5625 |
1/4 (V) | 3-7/16 x 4-11/16 | 3.4375 x 4.6875 |
Coupon (H) | 3-7/16 x 1-13/16 | 3.4375 x 1.8125 |
Acceptable File Formats & Preparation of “Print-Ready” Art
- Macintosh compatible files ONLY: PDF, JPG, EPS
- Adobe CS: InDesign, Illustrator, Photoshop
- Proper ad size(s) (see Advertisement Sizes above)
- *Please state BLEED or NO BLEED (if relevant)
- Convert all colors to 4/c process *NO SPOT COLORS
- Set images to 300 dpi / CMYK
- Files MUST be at least 1 MB in size at 100% usage
- Please contact our art director with any questions
New Ad Submissions & Re-Insertion Requests
- Email OR Upload via WeTransfer.com (send to Wilson Angel or Leigh Dicks)
Note: Reinsertion of an ad published in a previous issue from the most current issue requires RE-SUBMISSION OF THE FILE(S).
Production Charges = $65/hr at 1-hour minimum
Production charges may be assessed on corrections to the original art submitted to meet spec requirements or special requests. An estimate will be provided.
Promotions & Added Value
Inquire with the editor/publisher for special advertising rates for sponsored community workshops and other partnerships.
Published Bimonthly
Generations Magazine is published bimonthly, released during the second week of the issue’s first month.
Short Rates
Advertisers will be short-rated if, within six issues, they do not use the number of insertions upon which their Advertising Agreement has been based.
Contract Period
Frequency rates apply over six issues. Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.
Publisher’s Copy Protective Clause:
All typographic and photographic rights are reserved. The publisher/editor reserves the right to reject any ad copy. It is understood that the advertiser agrees to indemnify and protect Generations Magazine, LLC from any claims or expenses resulting from unauthorized use of any name, photograph, art, design or words protected by copyright, reg. trademark, label, etc., with advertising appearing in Generations Magazine.
Personnel
PERCY IHARA
Editor/Publisher
808-600-4383
percy@Generations808.com
LEIGH M. DICKS
Ad Sales / Content Coordinator
leigh@generations808.com
DEBRA LORDAN
Associate Editor
debra@generations808.com
RICK TABOR
Community Development Director
Rick@Generations808.com
808-285-5936
WILSON ANGEL
Art Director
wilson@Generations808.com
MAHLON MOORE
Webmaster
mahlon@Generations808.com
BRIAN SUDA
Photographer
brian@BrianSuda.com
Questions?
Click to contact us for advertising and special requests
“Our group found out about Sage Plus through your magazine. We will be having someone talk to us about Medicare this week. … Thank you.”
Pick up your copy!
Be sure to check our list of distribution locations and interactive map to pick up your own copy of Generations Magazine today!
