Advertise with Generations Magazine

GENERATIONS MAGAZINE is the only resource magazine devoted to Hawai‘i’s mature market. Baby boomers are the most powerful, vibrant and under-served consumers in the marketplace. A large number of them started to retire in 2010 when Generations Magazine was revived. They’re setting an unprecedented demand for information, products and services such as yours. Advertise your business in a meaningful format—Generations Magazine. It is the only magazine serving Hawai‘i’s 50-plus community. Each issue is packed with valuable articles and resources to live life to its fullest. Our targeted editorial content attracts qualified consumers who retain back issues, and share them with family and friends.

Baby boomers and their families are educated readers looking for credible information. The valued content, matched with the commitment to the mature community of Generations Magazine, benefit both consumers and advertisers. Published bimonthly, more than 35,000 copies are distributed free at O‘ahu’s drugstores, supermarkets, restaurants, libraries, bookstores, medical facilities, senior clubs and hui, retirement and activity centers, and assisted living facilities, as well as select Neighbor Island distribution points on Maui, Moloka‘i, Lāna‘i, Kaua‘i and Hawai‘i Island.

In addition, we mail 5,000 complimentary copies to professionals servicing seniors: doctors, physical therapists, dentists, pharmacists, clinics, attorneys and CPAs; and directly to 900 subscribers in Hawai‘i State and the mainland. And with our partners, we host educational events for seniors throughout the year.

Readers are also invited to visit us online to read previous issues, download our resource guide compilations, check on events centering on the topic of aging and access many more resources. Here’s a complete list of distribution locations.

2020 Advertising Rates & Specs

(Rev. January, 2020)

Bi-Monthly Rates Per Insertion

*plus State of Hawaii General Excise Tax (Full Color or B/W).
1/2 (H)180014001100
Strip (H)13001050850
1/4 (V)1100950650
Coupon (H)800550350
Covers (includes 4-color, bleed and premium position charges)
Back Cover330030002800
Inside Front Cover310027002400
Inside Back Cover300025002300

Special advertising sizes and promotions are available upon request. Contact the publisher/editor, Percy Ihara for details. A lead time of one issue is required.

2020 Schedule

Note: To stay on distribution schedule, dates are absolute with no extensions.
IssueClosing DateMaterials DueDistribution
Dec/Jan 2020Sept 20, FOct 14, MDec-Week 2
Feb/MarNov 22, FDec 16, MFeb-Week 2
Apr/MayJan 17, FFeb 10, MApril-Week 2
June/JulyMarch 20, FApril 13, MJune-Week 2
Aug/SeptMay 22, FJune 17, MAugust-Week 2
Oct/NovJuly 24, FAug 17, MOct-Week 2
Dec/Jan 2021Sept 11, FOct 12, MDec-Week 2
NOTE: To stay on distribution schedule, dates are absolute with no extensions.

Advertisement Sizes

Note: Sizes reflect trim size. Those that bleeds, 1/8” MUST be added to all sides.
DescriptionWidth x DepthDecimal
(*Live area is 1/4" in from the trim)
8-1/8 x 10-7/88.125 x 10.875
Full-Page Bleed*
(*IMPORTANT: Must add bleeds to your file = 1/8" to all sides)
8-1/8 x 10-7/88.175 x 10.875
Full-Page7-1/4 x 107.25 x 10
1/2 (H) Bleed*
(*IMPORTANT: Must add bleeds to your file = 1/8" to all sides)
8-1/8 x 5-1/28.125 x 5.5
1/2 (H)7 x 4-11/167 x 4.6875
Strip Bleed*
(*IMPORTANT: Must add bleeds to your file =1/8” to all sides)
8-1/8 x 2-9/168.125 x 2.5625
1/4 (V)3-7/16 x 4-11/163.4375 x 4.6875
Coupon (H)3-7/16 x 1-13/163.4375 x 1.8125


Acceptable File Formats & Preparation of “Print-Ready” Art

  • Macintosh compatible files ONLY: PDF, JPG, EPS
  • Adobe CS: InDesign, Illustrator, Photoshop
  • Proper ad size(s) (see Advertisement Sizes above)
  • *Please state BLEED or NO BLEED (if relevant)
  • Convert all colors to 4/c process *NO SPOT COLORS
  • Set images to 300 dpi / CMYK
  • Files MUST be at least 1 MB in size at 100% usage
  • Please contact our art director with any questions

New Ad Submissions & Re-Insertion Requests

Note: Reinsertion of an ad published in a previous issue from the most current issue requires RE-SUBMISSION OF THE FILE(S).

Production Charges = $65/hr at 1-hour minimum

Production charges may be assessed on corrections to the original art submitted to meet spec requirements or special requests. An estimate will be provided.

Promotions & Added Value

Inquire with the publisher for advertising rates on Generations Magazine’s radio and TV shows, sponsoring of community workshops and other partnerships.

Published Bimonthly

Generations Magazine is published bimonthly, released during the second week of the issue’s first month.

Short Rates

Advertisers will be short-rated if, within six issues, they do not use the number of insertions upon which their billing has been based.

Contract Period

Frequency rates apply over six issues.  Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.

Publisher’s Copy Protective Clause:

All typographic and photographic rights are reserved. The publisher/editor reserves the right to reject any ad copy. It is understood that the advertiser agrees to indemnify and protect Generations Magazine, LLC from any claims or expenses resulting from unauthorized use of any name, photograph, art, design or words protected by copyright, reg. trademark, label, etc., with advertising appearing in Generations Magazine.



Content / Ad Coordinator

Copy Editor

Community Relations & Sales

Art Director




Click to contact Sherry Goya for advertising and special requests

“Our group found out about Sage Plus through your magazine.  We will be having someone talk to us about Medicare this week. … Thank you.”

Pick up your copy!

Be sure to check our list of distribution locations and interactive map to pick up your own copy of Generations Magazine today!