Advertise with Generations Magazine

GENERATIONS MAGAZINE is the only resource publication devoted to Hawai‘i’s mature readership. In each issue, GM offers informative articles and resources, and valuable advertisement. Since the first baby boomers reached 65 years old in 2011, there’s been a rapid increase in the size of the senior population, which has grown by over a third. No other age group has seen such a fast increase. Baby boomers and their extended families have created an unprecedented demand for information, products and services. Take the opportunity to advertise your business in the only magazine serving this expanding demographic.



  • More than 25,000 copies are distributed every two months statewide.
  • Distribution points include drugstores, supermarkets, restaurants, libraries, bookstores, medical facilities, senior clubs and hui, retirement and activity centers, and assisted living facilities (a complete list of distribution points is available here).
  • 5,000 complimentary copies are delivered to professionals in service to seniors, including doctors, physical therapists, dentists, pharmacists, clinics, attorneys and CPAs, and more.
  • Nearly 1,000 readers subscribe in the state and on the mainland.
  • The magazine is also distributed at annual educational events.


2021 Advertising Rates & Specs

(Rev. September, 2020)

Bi-Monthly Rates Per Insertion*

*plus State of Hawaii General Excise Tax (Full Color or B/W).
1/2 (H)180014001100
Strip (H)13001050850
1/4 (V)1100950650
Coupon (H)800550350
Covers (includes 4-color, bleed and premium position charges)
Back Cover330030002800
Inside Front Cover310027002400
Inside Back Cover300025002300

Special Advertising Requests

Special advertising sizes and promotions are available upon request. Contact the publisher/editor, Percy Ihara for details. A lead time of one issue is required.

2020-21 Schedule

Note: To stay on distribution schedule, dates are absolute with no extensions.
IssueClosing DateAds DueDistribution
Dec/Jan 2021Sept 11, FOct 12, MDec-Week 2
Feb/MarNov 20, FDec 14, MFeb-Week 2
Apr/MayJan 22, FFeb 15, MApril-Week 2
June/JulyMarch 19, FApril 12, MJune-Week 2
Aug/SeptMay 21, FJune 14, MAugust-Week 2
Oct/NovJuly 23, FAug 16, MOct-Week 2
Dec/Jan 2022Sept 17, FOct 11, MDec-Week 2
NOTE: To stay on distribution schedule, dates are absolute with no extensions.

Advertisement Sizes

Note: Sizes reflect trim size. Those that bleeds, 1/8” MUST be added to all sides.
DescriptionWidth x DepthDecimal
(*Live area is 1/4" in from the trim)
8-1/8 x 10-7/88.125 x 10.875
Full-Page Bleed*
(*IMPORTANT: Must add bleeds to your file = 1/8" to all sides)
8-1/8 x 10-7/88.175 x 10.875
Full-Page7-1/4 x 107.25 x 10
1/2 (H) Bleed*
(*IMPORTANT: Must add bleeds to your file = 1/8" to all sides)
8-1/8 x 5-1/28.125 x 5.5
1/2 (H)7 x 4-11/167 x 4.6875
Strip Bleed*
(*IMPORTANT: Must add bleeds to your file =1/8” to all sides)
8-1/8 x 2-9/168.125 x 2.5625
1/4 (V)3-7/16 x 4-11/163.4375 x 4.6875
Coupon (H)3-7/16 x 1-13/163.4375 x 1.8125


Acceptable File Formats & Preparation of “Print-Ready” Art

  • Macintosh compatible files ONLY: PDF, JPG, EPS
  • Adobe CS: InDesign, Illustrator, Photoshop
  • Proper ad size(s) (see Advertisement Sizes above)
  • *Please state BLEED or NO BLEED (if relevant)
  • Convert all colors to 4/c process *NO SPOT COLORS
  • Set images to 300 dpi / CMYK
  • Files MUST be at least 1 MB in size at 100% usage
  • Please contact our art director with any questions

New Ad Submissions & Re-Insertion Requests

Note: Reinsertion of an ad published in a previous issue from the most current issue requires RE-SUBMISSION OF THE FILE(S).

Production Charges = $65/hr at 1-hour minimum

Production charges may be assessed on corrections to the original art submitted to meet spec requirements or special requests. An estimate will be provided.

Promotions & Added Value

Inquire with the editor/publisher for special advertising rates for sponsored community workshops and other partnerships.

Published Bimonthly

Generations Magazine is published bimonthly, released during the second week of the issue’s first month.

Short Rates

Advertisers will be short-rated if, within six issues, they do not use the number of insertions upon which their Advertising Agreement has been based.

Contract Period

Frequency rates apply over six issues.  Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.

Publisher’s Copy Protective Clause:

All typographic and photographic rights are reserved. The publisher/editor reserves the right to reject any ad copy. It is understood that the advertiser agrees to indemnify and protect Generations Magazine, LLC from any claims or expenses resulting from unauthorized use of any name, photograph, art, design or words protected by copyright, reg. trademark, label, etc., with advertising appearing in Generations Magazine.



Ad Sales / Content Coordinator

Associate Editor

Community Development Director

Art Director




Click to contact us for advertising and special requests

“Our group found out about Sage Plus through your magazine.  We will be having someone talk to us about Medicare this week. … Thank you.”

Pick up your copy!

Be sure to check our list of distribution locations and interactive map to pick up your own copy of Generations Magazine today!