Advertise – Generations Magazine

ADVERTISE WITH GENERATIONS MAGAZINE

GENERATIONS MAGAZINE is the only resource publication devoted to Hawai‘i’s mature readership. Since 2010, GM has offered informative articles and resources, and valuable advertisement. Since the first Baby Boomers reached age 65 in 2011, the senior population has increased by over a third. In 2030, members of Generation X will be 50 to 65 years of age and represent about 45 million workers in the US. Both Gen Xers and the Baby Boomer generation will continue to create a demand for information, products and services. Capitalize on this opportunity to feature your brand in a high-circulation, content-rich magazine tailored to these expanding markets.

DISTRIBUTION

More than 35,000 copies are distributed every two months statewide, including nearly 1,000 subscribers in Hawai‘i and througout the US.
Distribution points include pharmacies, supermarkets, restaurants, libraries, bookstores, medical facilities, senior clubs and hui, retirement and activity centers, and assisted living facilities. The magazine is also distributed at educational senior events. A list of distribution points is printed in the magazine and is also available at Generations808.com.
Almost 500 complimentary copies are delivered to professionals in service to seniors, including doctors, dentists, physical therapists and other clinicians, as well as pharmacists, attorneys, CPAs and more.More than 35,000 copies are distributed every two months statewide.

ONLINE PRESENCE — Generations808.com —

Every issue published since 2010 is available on GM’s website. GM’s collection of pertinent, valuable information for the present generation is available in multimedia formats (radio podcasts, videos, Zoom webinars and TV episodes), featuring GM’s experts in the senior industry. GM also connects our readers through social media — Facebook and Instagram — to keep everyone apprised of current events, such as workshops and presentations, as well as additional news and information.

2027 ADVERTISING RATES & SPECS

BI-MONTHLY RATES PER INSERTION*

*plus State of Hawaii General Excise Tax (4.712%) (Full Color or B/W)

Size	1x	3x	6x
Full-Page	3200	2700	2400
1/2 (H)	2100	1700	1400
1/4 (V)	1400	1200	900
Coupon (H)	1000	700	500
Covers (includes 4-color, bleed and premium position charges)
Back Cover	3600	3300	3100
Inside Front Cover	3300	2900	2600
Inside Back Cover	3200	2700	2500

2027 SCHEDULE

Issue Closing Date (Fri) Ads Due (Mon) Distribution Jan/Feb

Jan / Feb 2027	Oct 16, 2026	Nov 9, 2026	Jan-Week 2
Mar/Apr	Dec 18, 2026	Jan 11, 2027	Mar-Week 2
May/Jun	Feb 19	Mar 15	May-Week 2
Jul/Aug	Apr 16	May 10	Jul-Week 2
Sep/Oct	Jun 18	July 12	Sep-Week 2
Nov/Dec	Aug 20	Sept 13	Nov-Week 2
Jan/Feb 2028	Oct 22	Nov 15	Jan-Week 2
NOTE: To stay on distribution schedule, dates are absolute with no extensions.

IMPORTANT: A request to change an advertising contract (ad size or ad additions) MUST be emailed to Leigh@generations808.com PRIOR to the closing date. The request will be assessed based on available space.

ADVERTISEMENT SIZES

Note: Sizes reflect trim size. Those that bleeds, 1/8” MUST be added to all sides.

Description	Width x Depth	Decimal
Trim* (*Live area is 1/4″ in from the trim)	8-1/8 x 10-7/8	8.125 x 10.875
Full-Page w/Bleed	8-3/8 x 11-1/8	8.375 x 11.125
Full-Page	7-1/4 x 10	7.25 x 10
1/2 (H) w/Bleed	8-3/8 x 5-3/4	8.375 x 5.75
1/2 (H)	7 x 4-11/16	7 x 4.6875
1/4 (V)	3-7/16 x 4-11/16	3.4375 x 4.6875
Coupon (H)	3-7/16 x 1-13/16	3.4375 x 1.8125

For FULL- and HALF-page ads:
• Please note in the file name which of the two versions you are submitting: regular “non-bleed” or “bleed”
• See the specs above for proper sizes and if need bleed or not

PREPARATION FOR PRINT-READY ART & ACCEPTABLE FILE FORMATS

✽ Acceptable formats: PDF, JPG
NOT ACCEPTABLE: PUBLISHER (.pub)
✽ Proper ad size(s): See Advertisement Sizes above. Read bleed specifications for full- and half-pages. NOT ACCEPTABLE: CROP MARKS and not adding BLEEDS where it is required
✽ Acceptable colors:
RGB or SPOT COLORS
✽ Acceptable photo size: 300 dpi (approximately 1MB), including images used within an ad.
✽ Please contact our art director with any questions.

NEW AD SUBMISSIONS & REINSERTION REQUESTS
Email file(s) to Leigh Dicks (Leigh@Generations808.com). If it is too large to email, use WeTransfer.com. NOTE: RESUBMISSION of the ad file is required for reinsertion (except if it appeared in the previous issue).

ADVERTISING & SPECIAL REQUESTS For advertising and special requests, public events, community workshop partnerships or sponsorships, advance notice is required by four months from the closing date of the desired issue. (See 2027 Schedule)

Email Cynthia Arnold: Cynthia@Generations808.com.

PUBLISHED BIMONTHLY Generations Magazine is published every other month beginning in January and distributed during the second week of the month.

SHORT RATES Advertisers will be short-rated if they do not use the number of insertions upon which their Advertising Agreement has been based.

CONTRACT PERIOD Frequency rates apply over six issues. Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.

PUBLISHER’S COPY PROTECTIVE CLAUSE All typographic rights are reserved. GM reserves the right to reject any ad copy. The customer agrees to indemnify and protect GenMag Publication, LLC, and Trade Publishing from claims or expenses resulting from the unauthorized use of names, images, designs or copy protected by copyright, trademarks, etc., in connection with ads appearing in Generations Magazine.

No part of Generations Magazine or the content of Generations808.com may be reproduced or transmitted in any form or by any means, except for the inclusion of brief quotations in a review in print or on a customer’s website/social media, without prior permission in writing from the GM Owner-Publisher Cynthia Arnold.