Thinking about investing? You’re not alone. According to Gallup, 85% of Americans are actively seeking financial guidance—but BBB finds that too often, people lose money to bad advice and fraudulent “investment gurus” posing as experts.
BBB’s 2024 Scam Tracker Risk Report found that investment scams are the riskiest in North America, with the highest susceptibility rate and losses in the thousands!
With this in mind, working with a trustworthy financial advisor isn’t just smart—it’s safer.
According to Ramsey Solutions:
- 44% of people with advisors have $100K-plus saved for retirement, vs. 9% of solo investors.
- 68% of millionaires surveyed used financial advisors to build their wealth.
Working with a trustworthy professional is a difference-maker. That’s where third-party trust indicators such as the Better Business Bureau come in. While BBB doesn’t give financial advice, it does help you find financial professionals you can trust.
Read reviews, check complaint histories, identify accreditation, get multiple quotes and use BBB’s free Financial Wellness HQ tools: bbb.org/all/financial-wellness-hq.
BETTER BUSINESS BUREAU GREAT WEST+PACIFIC (nonprofit)
800-460-0910 | info@thebbb.org | thebbb.org
Ad or company clarification: bbb.org
Report a scam: bbb.org/scamtracker
File a complaint: bbb.org/file-a-complaint
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