Holiday shopping has shifted dramatically from in-person to online in recent years. Although this change gives us new opportunities for finding unique gifts while supporting small businesses — it also comes with risks.
With 33.2 million small businesses now able to showcase their products online, you have infinite options at your fingertips. However, the rise of e-commerce has also attracted fraudsters who create fake websites in order to steal your money and personal information.
To shop safely online while supporting local businesses, follow these tips:
- Do your homework. Look for a physical address and phone number on the website. If you can’t find this information, it’s best to shop elsewhere.
- Check for customer reviews on independent sites like BBB.org and Google. Be wary of businesses with no reviews or those sounding repetitive.
- Use a safe payment type. Pay with a credit card; avoid using pre-paid cards, payment apps or crypto.
Keep your guard up when shopping online and utilize these steps to help protect yourself while supporting legitimate small businesses for a happy holiday season for all!
BETTER BUSINESS BUREAU GREAT WEST + PACIFIC (nonprofit)
800-460-0910 | info@thebbb.org | thebbb.org
Ad or company clarification: bbb.org
Report a scam: bbb.org/scamtracker
File a complaint: bbb.org/file-a-complaint
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