Driven by Legacy, Crafted with Aloha

Did Manuel Nobriga know when he began crafting ice cream from scratch at Maui Soda & Ice Works in Wailuku in 1932 that he would be leaving an enduring legacy that would be perpetuated and celebrated for many generations? Well, as it turns out, Manuel’s ideas, formulas and methods have become the blueprint for a cherished family recipe that would expand to more than 70 flavors over time. “Roselani” was to become a household name on Maui and their family’s delicious dessert would become an integral part of special occasions across the islands for nearly a century. Through four generations of hard work, consistency, integrity and heart, Maui Soda & Ice Works, LTD, remains a truly remarkable family  business.