Advertise – Generations Magazine

ADVERTISE WITH GENERATIONS MAGAZINE

GENERATIONS MAGAZINE is the only resource publication devoted to Hawai‘i’s mature readership. In each issue since 2010, GM offers informative articles and resources, and valuable advertisement. Since the first baby boomers reached 65 years old in 2011, there’s been a rapid increase in the size of the senior population, which has grown by over a third. No other age group has seen such a fast increase. Baby boomers and their extended families have created an unprecedented demand for information, products and services. Take the opportunity to advertise your business in the only magazine serving this expanding demographic.

DISTRIBUTION

More than 35,000 copies are distributed every two months statewide.
Distribution points include pharmacies, supermarkets, restaurants, libraries, bookstores, medical facilities, senior clubs and hui, retirement and activity centers, and assisted living facilities. A complete list of distribution points is available here.
5,000 complimentary copies are delivered to professionals in service to seniors, including doctors, physical therapists, dentists, pharmacists, clinics, attorneys, CPAs and more.
Nearly 1,000 subscribers in Hawai‘i and on the continent enjoy GM’s six bimonthly issues.
The magazine is also distributed at educational and senior events.

ONLINE — Generations808.com —

All magazine issues published since 2010.
Streamed radio programs, as well as recorded radio segments and podcasts featuring GM partners and other experts.
An archive of Zoom webinars and TV episodes featuring GM partners and other experts.
Calendar of partner and GM events.
Facebook: facebook.com/genmag808

2023-24 ADVERTISING RATES & SPECS

(Rev. September, 2023)

BI-MONTHLY RATES PER INSERTION*

*plus State of Hawaii General Excise Tax (Full Color or B/W)

Size	1x	3x	6x
Full-Page	3000	2500	2200
1/2 (H)	1900	1500	1200
1/4 (V)	1250	1050	750
Coupon (H)	900	600	400
Covers (includes 4-color, bleed and premium position charges)
Back Cover	3400	3100	2900
Inside Front Cover	3200	2800	2500
Inside Back Cover	3100	2600	2400

2024 SCHEDULE


Jan/Feb 2024	Oct 27, 2023	Nov 20, 2023	Jan-Week 2
Mar/Apr	Dec 22, 2023	Jan 15, 2024	Mar-Week 2
May/Jun	Feb 16	Mar 11	May-Week 2
Jul/Aug	Apr 19	May 13	Jul-Week 2
Sep/Oct	Jun 21	July 15	Sep-Week 2
Nov/Dec	Aug 23	Sept 16	Nov-Week 2
Jan/Feb 2025	Oct 18	Nov 11	Jan-Week 2
NOTE: To stay on distribution schedule, dates are absolute with no extensions.

IMPORTANT: Changes to an existing advertising contract (ad size or to add an ad), a request MUST be emailed to Leigh@generations808.com PRIOR to the closing date. The request will be assessed based on space availability.

ADVERTISEMENT SIZES

Note: Sizes reflect trim size. Those that bleeds, 1/8” MUST be added to all sides.

Description	Width x Depth	Decimal
Trim* (*Live area is 1/4″ in from the trim)	8-1/8 x 10-7/8	8.125 x 10.875
Full-Page w/Bleed	8-3/8 x 11-1/8	8.375 x 11.125
Full-Page	7-1/4 x 10	7.25 x 10
1/2 (H) w/Bleed	8-3/8 x 5-3/4	8.375 x 5.75
1/2 (H)	7 x 4-11/16	7 x 4.6875
1/4 (V)	3-7/16 x 4-11/16	3.4375 x 4.6875
Coupon (H)	3-7/16 x 1-13/16	3.4375 x 1.8125

For FULL and HALF-page ads, PLEASE tell your sales representative which of the two types you are submitting: “bleed” or “regular, non-bleed.” See the specs above for details.

ACCEPTABLE FILE FORMATS & PREPARATION OF “PRINT-READY” ART:

– Macintosh compatible files ONLY: PDF, JPG, EPS
– Adobe CS: InDesign, Illustrator, Photoshop

Proper ad size(s) (see Advertisement Sizes above) NOTE: Please state BLEED or NO BLEED (if relevant)
Convert all colors to 4/c process NO SPOT COLORS
Set images to 300 dpi / CMYK

– Files MUST be at least 1 MB in size at 100% usage
– Please contact our art director with any questions

NEW AD SUBMISSIONS & REINSERTION REQUESTS:
– Email to Leigh Dicks, Content Coordinator. Large files may have to be transferred via Dropbox, We Transfer, Google Drive, etc.

NOTE: Reinsertion of any ad published in previous issues other than the just-published current issue requires RESUBMISSION of the file(s).

SPECIAL ADVERTISING REQUESTS
Sponsorship of GM’s radio podcasts, public events and/or community workshops and other partnerships can be arranged through Editor/Publisher Cynthia Arnold.

Advertising requests should be submitted to Cynthia Arnold. A lead time of one issue is required.

PUBLISHED BIMONTHLY
Generations Magazine is published bimonthly and distributed during the second week of the issue’s first month.

SHORT RATES
Advertisers will be short-rated if they do not use the number of insertions upon which their Advertising Agreement has been based.

CONTRACT PERIOD
Frequency rates apply over six issues. Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.

PUBLISHER’S COPY PROTECTIVE CLAUSE
All typographic and photographic rights are reserved. The editor/publisher reserves the right to reject any ad copy. It is understood that the advertiser agrees to indemnify and protect GenMag Publication, LLC from any claims or expenses resulting from unauthorized use of any name, photograph, art, design or words protected by copyright, registered trademark, label, etc., with advertising appearing in Generations Magazine.