A Welcoming Rainbow After a Storm

When the phone rings at Jessica Lani Rich’s office, it can be a really bad thing. And her phone rings a lot. Sometimes, the police call to tell her about a crime or a tragic accident. Other times, a social worker will call about an illness, an injury or even a death. And each time she answers the phone, Jessica answers the call. As president and CEO of the Visitor Aloha Society of Hawai‘i (VASH), Jessica leads a team of trained volunteers who provide comfort and support to visitors who have been victims of a crime or other adversity, and help them create a positive memory of their stay in our islands.