Advertise with Generations Magazine

GENERATIONS MAGAZINE is the only resource publication devoted to Hawai‘i’s mature readership. In each issue since 2010, GM offers informative articles and resources, and valuable advertisement. Since the first baby boomers reached 65 years old in 2011, there’s been a rapid increase in the size of the senior population, which has grown by over a third. No other age group has seen such a fast  increase. Baby boomers and their extended families have created an unprecedented demand for information, products and services. Take the opportunity to advertise your business in the only magazine serving this expanding demographic.

DISTRIBUTION

  • More than 35,000 copies are distributed every two months statewide.
  • Distribution points include pharmacies, supermarkets, restaurants, libraries, bookstores, medical facilities, senior clubs and hui, retirement and activity centers, and assisted living facilities. A complete list of distribution points is available here.
  • 5,000 complimentary copies are delivered to professionals in service to seniors, including doctors, physical therapists, dentists, pharmacists, clinics, attorneys, CPAs and more.
  • Nearly 1,000 subscribers in Hawai‘i and on the continent enjoy GM’s six bimonthly issues.
  • The magazine is also distributed at educational and senior events.

ONLINE — Generations808.com —

  • All magazine issues published since 2010.
  • Streamed radio programs, as well as recorded radio segments and podcasts featuring GM partners and other experts.
  • An archive of Zoom webinars and TV episodes featuring GM partners and other experts.
  • Calendar of partner and GM events.
  • Facebook: facebook.com/genmag808

2023-24 Advertising Rates & Specs

(Rev. September, 2023)

Bi-Monthly Rates Per Insertion*

*plus State of Hawaii General Excise Tax (Full Color or B/W)
Size1x3x6x
Full-Page300025002200
1/2 (H)190015001200
1/4 (V)12501050750
Coupon (H)900600400
Covers (includes 4-color, bleed and premium position charges)
Back Cover340031002900
Inside Front Cover320028002500
Inside Back Cover310026002400

2024 Schedule

IssueClosing DateAds DueDistribution
Jan/Feb 2024Oct 27, 2023Nov 20, 2023Jan-Week 2
Mar/AprDec 22, 2023Jan 15, 2024Mar-Week 2
May/JunFeb 16Mar 11May-Week 2
Jul/AugApr 19May 13Jul-Week 2
Sep/OctJun 21July 15Sep-Week 2
Nov/DecAug 23Sept 16Nov-Week 2
Jan/Feb 2025Oct 18Nov 11Jan-Week 2
NOTE: To stay on distribution schedule, dates are absolute with no extensions.

IMPORTANT: Changes to an existing advertising contract (ad size or to add an ad), a request MUST be emailed to Leigh@generations808.com PRIOR to the closing date. The request will be assessed based on space availability.

Advertisement Sizes

Note: Sizes reflect trim size. Those that bleeds, 1/8” MUST be added to all sides.
DescriptionWidth x DepthDecimal
Trim*
(*Live area is 1/4" in from the trim)
8-1/8 x 10-7/88.125 x 10.875
Full-Page w/Bleed8-3/8 x 11-1/88.375 x 11.125
Full-Page7-1/4 x 107.25 x 10
1/2 (H) w/Bleed8-3/8 x 5-3/48.375 x 5.75
1/2 (H)7 x 4-11/167 x 4.6875
1/4 (V)3-7/16 x 4-11/163.4375 x 4.6875
Coupon (H)3-7/16 x 1-13/163.4375 x 1.8125

 

For FULL and HALF-page ads, PLEASE tell your sales representative which of the two types you are submitting: “bleed” or “regular, non-bleed.” See the specs above for details.

ACCEPTABLE FILE FORMATS & PREPARATION OF “PRINT-READY” ART:

– Macintosh compatible files ONLY: PDF, JPG, EPS
– Adobe CS: InDesign, Illustrator, Photoshop

  • Proper ad size(s) (see Advertisement Sizes above) NOTE: Please state BLEED or NO BLEED (if relevant)
  • Convert all colors to 4/c process NO SPOT COLORS
  • Set images to 300 dpi / CMYK

– Files MUST be at least 1 MB in size at 100% usage
– Please contact our art director with any questions

NEW AD SUBMISSIONS & REINSERTION REQUESTS:
Email to Leigh Dicks, Content Coordinator. Large files may have to be transferred via Dropbox, We Transfer, Google Drive, etc.

NOTE: Reinsertion of any ad published in previous issues other than the just-published current issue requires RESUBMISSION of the file(s).

SPECIAL ADVERTISING REQUESTS
Sponsorship of GM’s radio podcasts, public events and/or community workshops and other partnerships can be arranged through Editor/Publisher Cynthia Arnold.

Advertising requests should be submitted to Cynthia Arnold. A lead time of one issue is required.

PUBLISHED BIMONTHLY
Generations Magazine is published bimonthly and distributed during the second week of the issue’s first month.

SHORT RATES
Advertisers will be short-rated if they do not use the number of insertions upon which their Advertising Agreement has been based.

CONTRACT PERIOD
Frequency rates apply over six issues. Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.

PUBLISHER’S COPY PROTECTIVE CLAUSE
All typographic and photographic rights are reserved. The editor/publisher reserves the right to reject any ad copy. It is understood that the advertiser agrees to indemnify and protect GenMag Publication, LLC from any claims or expenses resulting from unauthorized use of any name, photograph, art, design or words protected by copyright, registered trademark, label, etc., with advertising appearing in Generations Magazine.

 

Personnel

CYNTHIA ARNOLD
Publisher, Owner & Marketing
808-258-6618
Cynthia@Generations808.com

DEBRA LORDAN
Senior Editor
Debra@Generations808.com

WILSON ANGEL
Art Director
Wilson@Generations808.com

SHERRY GOYA
Community Relations & Subscriptions
808-722-8487
sgoyallc@aol.com

MAHLON MOORE
Webmaster & Social Media
Mahlon@Generations808.com

LEIGH DICKS
Content Coordinator & Bookkeeping
Leigh@Generations808.com

Questions?

Click to contact us for advertising and special requests

Pick up your copy!

Be sure to check our list of distribution locations and interactive map to pick up your own copy of Generations Magazine today!