Advertise with Generations Magazine

Hawai‘i’s mature market. Baby boomers are the most powerful, vibrant and underserved consumers in the marketplace. A large number of them started to retire in 2010 when Generations Magazine was revived. They’re setting an unprecedented demand for information, products and services such as yours.

Advertise your business in a meaningful format — GENERATIONS MAGAZINE. It is the only magazine serving Hawai‘i’s 50+ community. Each issue is packed with valuable articles and resources to live life to its fullest. Our targeted editorial content attracts qualified consumers who retain back issues and share them with family and friends.

Baby boomers, and their families, are educated readers looking for credible information. The valued content, matched with the commitment to the mature community of Generations Magazine, benefits both consumers and advertisers. Published bimonthly, more than 35,000 copies are distributed free at O‘ahu’s drugstores, supermarkets, restaurants, libraries, book stores, medical facilities, senior clubs and hui, retirement and activity centers and living assisted facilities. Recently, we’ve added select Neighbor Island distribution points on Maui, Moloka‘i, Lana‘i, Kaua‘i and the Big Island. We also mail direct to 1,900 subscribers and with our partners, host educational events for seniors, throughout the year.

Readers are also invited to visit us online to read previous issues, download our resource guide compilations, check on events centering on the topic of aging and access many more resources. See the complete list of distribution locations on the right sidebar.

2018 Advertising Rates, Specs & Schedules

Revised January 2018


Monthly Rates Per Insertion

The monthly rates per insertion, plus State of Hawaii General Excise Tax (Full Color or B/W).
1/2 (H)16701295995
1/3 (V)1170950750
Strip (H)1170950750
1/4 (V)1025850595
Coupon (H)750495295
Covers (include 4-color, bleed and premium position charges):
– Back305027952550
– Inside Front269524952250
– Inside Back259522502050
Special advertising sizes and promotions are available upon requests.  Contact the publisher/editor, Percy Ihara, for details.  A lead time of one issue is required.

2018-2019 Schedule

Note: To stay on distribution schedule, dates are absolute with no extensions.
IssueClosing DateMaterials DueDistribution
Dec / Jan '18September 22 (F)October 17 (M)December - Week 2
Feb / MarNovember 24 (F)December 27 (M)February - Week 2
Apr / MayJanuary 26 (F)February 19 (M)April - Week 2
Jun / JulMarch 23 (F)April 16 (M)June - Week 2
Aug / SepMay 18 (F)June 11 (M)August - Week 2
Oct / NovJuly 20 (F)Aug 13 (M)October - Week 2
Dec / Jan '19Sept 21 (F)Oct 15 (M)December - Week 2

Mechanical Sizes Chart

Note: Dimensions below do not include 1/8" bleeds. Need to apply where necessary
DescriptionWidth x Depth (inches)Decimal (inches)
Trim*8-1/8 x 10-7/88.125 x 10.875
*Live area is 1/4" in front of trim
Full-Page + 1/8 Bleed8-3/8 x 11-1/88.375 x 11.125
Full-Page7-1/4 x 107.25 x 10
1/2 (H) + 1/8 Bleed*8-3/8 x 5-3/48.375 x 5.75
1/2 (H)7 x 4-11/167 x 4.6875
1/3 (V)2-1/4 x 9-1/22.25 x 9.5
Strip + 1/8 Bleed*8-3/8 x 2-13/168.375 x 2.8125
*Strip Ad trim = 8.125 x 2.5625
1/4 (V)3-7/16 x 4-11/163.4375 x 4.6875
Coupon (H)3-7/16 x 1-13/163.4375 x 1.8125


Acceptable File Formats & Preparation of “Print-Ready” Art

  • Macintosh-compatible files ONLY: PDF, JPG, EPS
  • PREFERRED: PDF_x-1a (300dpi)
  • Adobe CS: InDesign, Illustrator, Photoshop
  • Proper ad size(s) (See Mechanical Sizes chart above)
  • Convert all colors to 4-color process
  • Files MUST be at least 1MB in file size

New Ad Submissions & Re-Insertion Requests

Note: Reinsertion of an ad published in a previous issue from the most current issue requires RESUBMISSION OF THE FILE(S).

Production Rate Charges = $65 per 1 hour minimum

Production charges may be assessed for corrections or modifications of original art submitted to meet spec requirements or special requests.  An estimate will be given prior to proceeding.

Promotions & Added Value

Inquire with the publisher for advertising rates on Generations Magazine Radio Show, sponsoring of community workshops, and other partnerships

Published Bimonthly

Generations Magazine is published bimonthly, released during the second week of the issue’s first month.

Short Rates

Advertisers will be short-rated if, within six issues, they do not use the number of insertions upon which their billing has been based.

Contract Period

Frequency rates apply over six issues.  Should new rates be announced, advertisers will be protected at the contracted rates for the duration of the contract period.

Publisher’s Copy Protective Clause:

All typographic and photographic rights reserved.  The publisher/editor reserves the right to reject any ad copy.  It is understood that the advertiser agrees to indemnify and protect GENERATIONS MAGAZINE, LLC from any claims or expenses resulting from unauthorized use of any name, photograph, art, design or words protected by copyright, registered trademark, label, etc. with advertising appearing in Generations Magazine.


Click here for the Generations Magazine staff listing.


Click to contact Sherry Goya for advertising and special requests

“Our group found out about Sage Plus through your magazine.  We will be having someone talk to us about Medicare this week. … Thank you.”

Pick up your copy!

Be sure to check our list of distribution locations and interactive map to pick up your own copy of Generations Magazine today!

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